It seems like only yesterday, but six years ago I was part of the marketing team responsible for the 'Back the Bid campaign' that would help build support across the UK and show the International Olympic Committee how much we wanted to host the 2012 Olympic and Paralympic Games.
Our poster campaign was all about incredible sport in the heart of this wonderful city and, in keeping with our promise to use the power of the Games to inspire young people to choose sport, we used up and coming talented athletes as models.���
Source: http://www.london2012.com//blog/2011/07/from-back-the-bid-model-to-world-swimming-silver-medalli.php
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